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"The Sky's the Limit!" Poster
Item #: 100958
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"The Sky's the Limit" Poster

The United States Treasury published this poster encouraging continued production by pronouncing "The Sky's the Limit" for the 6th war loan in 1944. This image and the slogan conveyed a personal appeal for buying war bonds. Posters such as this one were considered an effective means of conveying this type of message.

Posters, such as this one, helped mobilize the nation for World War II. They called for sacrifice and participation. Citizens were asked to contribute time and money, to produce products, to conserve resources, and to contribute to the war effort in personal ways. One Office of War Information official said in 1943, "We want to see posters on fences, on the walls of buildings, on village greens,...in hotel lobbies, in the windows of vacant stores...[they should shout] at people from unexpected places with all the urgency which this war demands."

Poster Dimensions: 18 x 24 inches

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